Anyone who plans to launch a new e-commerce company during the next few months can use this checklist to ensure they leave no stone un-turned during the process. With a bit of luck, it should help to improve your financial situation. The last thing you want is to start trading and then discover you overlooked something vital. Considering that, take a moment to browse the information and ideas on this page before you push ahead. If you see anything you haven’t managed to cover at the moment, now is the time to write it down and conduct some research. No e-commerce company can survive without focusing on the things mentioned on this page.
Build a professional website
There is no getting away from the fact that all online entrepreneurs have to pay for a professional website. Do not make the mistake of using one of the many free site builders available today. The public can spot an amateur design a mile away, and that is never going to encourage sales. You need to come across as a brand that knows what it’s doing and cares about its customers. So, make sure you conduct some research and identify the best website professionals in your area. Get in touch with them and start the ball rolling!
Be sure to think about:
- Branding elements
- Ease of navigation
- Stunning product photos
- Informative product descriptions
- Straightforward ordering processes
Offer multiple means of contact
New customers and clients might want to get in touch with you to discuss your products, ask questions, or make complaints. With that in mind, it is essential that you allow them to do that in as many different ways as possible. So, you need to publish your postal address. You also need to put phone numbers on the website alongside email addresses and a live chat system. If you do that, nobody can claim it was challenging to speak to your team.
So, to recap, you need to publish the following on your website:
- Email addresses
- Postal addresses
- Phone numbers
- A live chat feature
Provide lots of payment methods
First off, you’re going to need to find a first-class provider who is willing to give you a merchant account. You’ll then need a method for accepting credit and debit card payments. Some companies even enable their customers to send money using PayPal or Bitcoin. If you don’t want to miss out on any sales, then it’s sensible to provide facilities for as many different payment methods as possible.
There are some companies that offer merchant services that enable you to accept all those payment methods without using more than one system. It’s probably sensible to seek them out if you want to save time and you don’t employ many team members.
Create an online social media presence
Social media websites like Facebook and Twitter have hundreds of millions of active daily users. So, it makes sense that you will want to create a presence on those platforms and use them to your advantage. Of course, the process can involve a lot of hard work and dedication, and that is why you might like to outsource it to a marketing professional or freelancer. There are lots of freelance websites online these days, and so you might get the assistance you require without spending a fortune.
Prepare for customer service
As we mentioned a moment ago, lots of customers or clients might want to get in touch with your company. That is especially the case in e-commerce when your business location matters little. When that happens, it’s wise to ensure that your team has the best training possible. That way, every customer should have the same experience, and you shouldn’t encounter too many stumbling blocks. There are online and real-world courses from which you can select. Take the time to read some reviews from other entrepreneurs who paid for the lessons in the past. That should help you to sort the wheat from the chaff and select the best provider.
You can now use this checklist to ensure you don’t overlook anything vital when setting up your new e-commerce company this year. Regardless of which products you sell or where in the world you find customers, the same rules should apply. Of course, you still need to use some common sense and consider the nature of your business model before pushing ahead and blindly implementing this advice. If you need any more assistance, there are some brilliant articles on this blog that you might find useful. So, check some of them out before you click away, and see if you can gain an even better insight into the strategies you need to follow to succeed.